(hint... they have NOTHING to do with business & marketing...)
So you found life coaching. You signed up for training, and you LOVED every minute of it. You realized you are a born coach and, now that training's over, you’re excited and motivated to start your coaching practice and get your important work out into the world.
And then BAM. You’re stuck.
Maybe you’ve been stuck for a day, a week, a month… or like way too many amazingly talented coaches, forever.
So What Does Stuck Feel Like?
Your particular version of stuck could come up in many ways. For example:
What often happens is that you think you’re stuck because you need to learn more business & marketing stuff, or you need to DO more business & marketing stuff, or you need to get more organized or learn better time management, or because you just need to HUSTLE & SUCK IT UP already buttercup.
And then when none of this works, you continue to stay stuck because you believe you’re a failure, or can’t do this, or no one wants what you have to offer or you weren’t meant to be a coach.
But what if NONE of these are the reasons you’re stuck at all??? And my hunch is that none of them are. There are actually four completely different reasons why most life coaches get stuck. And these reasons have NOTHING to do with business and marketing.
Here they are:
The most basic definition of empath is someone who feels other people’s emotions. When you’re an empath, you can often feel someone else’s truth even if that person doesn’t know their own truth – and even feel other people’s emotions more than your own.
And here’s the thing – most empaths assume that EVERYONE does this. But that’s not true.
If you are an empath, you:
So how does this play out when you’re starting a coaching business?
Because you’re so highly attuned to OTHER PEOPLE’S energy & emotions, many empaths can easily lose sight of themselves. So when you try to start your coaching business, it’s difficult to see YOUR truth, YOUR gifts and genius, and what YOU really want to do & focus your business around. So instead:
For some coaches, this is very related to being an empath, and is a pattern you’ve had for most of your life (a pattern you may not even know you have), but it can also be part of the baggage and social programming you’ve adopted as a woman.
When you’re a people pleaser, you tend to put other people’s needs before your own. And because you’re so used to placing your needs last, it’s really, really hard to put your coaching business first (or second, or third….). And then your business can become more of a “hobby” in your mind, instead of your true soul’s work.
And when you position your coaching business as a hobby, you:
So while you may “feel” like you’re starting a coaching business, you’re really not. You tell yourself you’re definitely going to get to it when…. but then the when never comes…
Many born coaches have been told (either blatantly or subconsciously) all their lives that it isn’t safe to be seen. That you’d be attacked or admonished for standing out. And you likely saw this actually happen to girls and women around you who did stand out.
Over time, “being safe” began to equal “not being seen”. So you started hiding & fitting in. Cloaking yourself so you wouldn’t be noticed. Being quiet when you had something to say. Staying still when you so ached to move, and dance, and play.
And this means you stop sharing who you really are with the people around you. So the people around you don’t know the real you. They don’t know that you’re an empath. They don’t know that you can see people’s truth. They don’t know that your spiritual philosophy is different than theirs.
So when it comes to starting a coaching business around your true soul’s calling, fear comes up. Because you’ll have to share with people who you really are. Because you’ll have to do stuff that feels like the OPPOSITE of hiding. Because finally, people will really SEE you. And it’s REALLY uncomfortable to be the light.
And that’s if you can even figure out what your true soul’s calling even is…. When you’ve been hiding who you really are for so long, it’s easy to forget what makes you so unique and amazing. It’s easy to forget what makes you stand out. And if you don’t rediscover YOU, then you might fall into the trap of creating the wrong coaching business, one that’s safer and more aligned with what other people tell you to start.
After coach training, you might think that you’ve already done the work to know yourself and what you want, but what you’ve actually done is learned how to coach other people, and worked through some of your own limitations and blockages. And this is exactly what you should learn in coach training!
But you don’t necessarily leave coach training knowing what makes you light up, what makes you come alive, what makes you tick, and what is most meaningful to you. Simply because that’s NOT what you do in life coach training.
You still haven’t done the deep work to dig out your own unique genius – your specific purpose. You don’t know what you were made for, the problem that YOU came here to help people fix and HOW. Coach training doesn’t tell you what that is. Life coaching is a skill, not necessarily your purpose.
And this means that you need to get aligned with your own soul’s purpose and define a niche that makes you come alive, clarifies what you do, how you do it and who you do it for – a focus for your business that is is DEEPLY connected to your own true (not someone else’s)
WHEN YOU DEFINE YOUR SOUL’S NICHE – THE ONE THAT TRULY FITS WHO YOU DEEPLY ARE, this is what happens:
When you create a business around your soul’s niche, you get to do what you love, with the people you love, in the place you love, doing what you love to do.
So when you consider that the four main reasons most life coaches get stuck has NOTHING to do with business & marketing, what is your best next step after coach training?
Your best next step is to do the deep work to really see yourself, see your gifts & genius, and excavate all that programming, people pleasing, hiding, and fear that is deep rooted and holding you back.
And this is what we're talking about all month in our Find Your Purpose as a Coach FREE live training series - we begin August 8th - you can sign up RIGHT HERE.
And this is also what we do in Unlock Your Unique Genius (our intensive four day retreat + optional 3 month sisterhood mastermind) - that begins in Pismo Beach, California - October 28-31, 2019. In this immersive retreat & sisterhood mastermind, you’ll learn:
This is the course that fills the gab between coach training.... and business building and marketing. And if you're stuck - this is the course you likely need!!
Go here to learn more & register before the EARLYBIRD deadline of August 30, 2019 if it's for YOU!
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