Your purpose in life is to BE YOU.


Fully. Authentically. Unflinchingly. Unapologetically.

But so many of us spend our lives trying to be somebody else. 

At midlife, you can’t fake it anymore. You’ll feel an angst, a divine discontent, a yearning for something more.

Sometimes this yearning is initiated by an outer event – but so often it’s an inner dissatisfaction that is hard to name.

It’s a call from the soul.

A call for congruence. A call to be the same on the outside as you are on the inside.

Our work is to help purpose-seeking women who have tried to fit in for most of their lives, but they know they are different. They know that they came here to do something, but they don’t know what it is.

And when they are approaching their third act, their children are grown, and they are close to retirement age they know that the time is now to claim that unanswered calling.

We’re your midlife midwife.

We help you to re-discover who you are now, create & do your “work of heart”, overcome the cultural programming that keeps you stuck, and re-write your story as the powerful woman you’ve become.

Women are creating a new story for the world as we age, sharing our gifts and facilitating the transformation of the planet.

Our job is to help you become who you were always meant to be.


Hi, I'm Bev Barnes, the Founder of the Soul's Calling® Academy & Creator of the Soul's Calling® Roadmap & Coaching Process

Here's a little of my story....

I spent my whole life trying to fit in, trying not to make waves, trying not to be seen.  I believed that it wasn’t safe to be seen, and I grew up having a lot of evidence that this belief was true.

I’m a Black, Canadian woman, born in England, with Jamaican parents. My husband is French Canadian. My son is mixed race, perfectly bilingual. My bonus son and daughter-in-law live in Greece on the island of Crete.

I’ve lived in Derby, England; Montreal, Amos & Gatineau Quebec and Toronto & Ottawa, Ontario. And I’ve worked virtually with hundreds of clients from the US and world-wide over the last fifteen years.

All that said, I see myself as a global citizen. I’ve never felt that I fully belong anywhere – except maybe Mexico.

The theme of my life is pretending to fit in while knowing that I don’t.

I’ve always been an observer of human nature. I was painfully shy and didn’t speak much until I was eleven. I’ve always been fascinated with what makes people tick. And, most often, I’ve felt like an outsider.

I grew up in an all-white environment, as an immigrant, and a person of colour (though part of the global majority). While I appeared to fit in well, I knew that I was different. And after university when I started working, I felt like I was an alien, because I always ended up in the wrong work. I knew that my work needed to be “helping” people, but it never paid enough. So I started down the corporate path – but could never fully express myself, or find the meaning and purpose that I needed in my work.

In fact, I only felt like my real life had begun, when two things happened – I had my son & I was downsized from a job, that I struggled to quit – but couldn’t.

That’s when I dared to decide to do my sacred work – being a mom, coaching, facilitating groups & helping people to see the beauty of who they are. 

Until I was in my thirty’s my only motivations were to try to fit in, to not make waves, to do things well, to avoid being criticized and to be good to people.

But that didn’t stop the divine discontent, the nudges of my soul, trying to guide me towards the life I was meant to live. I had to get SO, SO miserable to start listening. 

I learned some important lessons that I share with all my clients now:

  • When you cope with misery you never find your right, life direction;
  • When you spend your whole life fitting in, you forget who you truly are;
  • Your purpose is to BE you, fully, unflinchingly, authentically & unapologetically.
  • If you aren’t congruent, the same on the outside as you are on the inside, you’ll never discover your sacred work.

I struggled to find my purpose because I wasn't being me - and I didn't know how to be me. It wasn't safe for me. 

It was dangerous for a Black person growing up in a white society to stand out when I was growing up. Hell, it’s dangerous now. You’d be targeted.

As bell hicks famously said:

“Sometimes people try to destroy you, precisely because they recognize your power - not because they don't see it, but because they see it and they don't want it to exist.”

I think that so many of us have been gaslit to question our own value and worth, and so we haven’t ever embraced our dazzling brilliant light.

When I began to fully see who I really was, beyond my camouflage, I realized that NOT doing my sacred work would be betraying my soul.

I embraced my light and started doing what I was born to do – helping YOU to stop being invisible, to see yourself and to embrace your light.

It’s what I can’t NOT do, and that’s you get from me as your Coach, Teacher, Mentor or friend.

In 2016, I changed my business name to the Soul's Calling® Academy - to underline our commitment to coaching, training and mentoring purpose seekers, helpers, healers, teachers, leaders & guides - women who know they have a contribution to make to the world and need help to shift from their survival work to their sacred work. 

Here are my professional credentials, experience and training:

  • a Master’s Degree in Psycho-Education;
  • a Graduate diploma in Brief and Strategic Therapy;
  • Graduate training in Career Development and Group Facilitation;
  • Past membership in the Professional Order of Guidance & Career Counselors of Quebec;
  • Life Coach and Master Life Coach Certification from Dr. Martha Beck;
  • Certificated user of the Myers Briggs Type Indicator 
  • Certified Sparketype® Advisor

I’ve worked at the management level in quasi-government organizations - creating national programs in Disability Management and Organizational Transition, which required obtaining funding, training and staffing. On First Nations Reserves (both Cree & Algonquin) I've run healing, organizational & professional development & coaching and training programs. In addition, as a Sessional Instructor for the Indigenous Studies program, at the University of Quebec, I taught courses in Management, Human Sciences, Career Development and Education - always receiving mention for my teaching excellence. I was a Master Coach Instructor who taught in the Martha Beck Wayfinder Life Coach Training program for 10+ years and consistently received positive feedback again for my leadership, authenticity, teaching and compassion.

In addition I've run my own on-line business specializing in Career, Business & Life Coaching, mentoring & training since 2008. (I'm not a newbie). I’ve created and led retreats, workshops and training programs and I've helped hundreds and hundreds of people finally find their direction in life and get on their own soul's calling journey.


And I know it’s possible to create your work of heart, to be who you were always meant to be, despite the challenges that you may face.  We're here to support you as you do this.

Because that's how we change the person at a time.

  Soul's Calling® Academy Programs


Transform your next life chapter, rediscover who you are now, & drop outdated identities. Work in-person with Bev and a sisterhood of purpose seekers to discover your "work of heart" & ignite your third act!  


Course & Community

Claim your work of heart in your third act in this 12-Week Course & Community. More than just a course - it's a sisterhood where you'll gain clarity & conviction for your 3rd Act passion project. 

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One on one Coaching 

Work privately with Bev to create your next life chapter being who you were meant to be. Get personal guidance to navigate this life transition, stop hiding, fully show up, and claim your next calling. 

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